Pinoy Noontime Show Then and Now...

Noontime viewing habit is not complete without the daily dose of Noontime variety shows in Philippine Television. Since I was born in the early 80's what i can remember was Eat... Bulaga! and Lunch Date up to the present noontime shows. I have researched some of the early noontime shows that we had in the past:


Student Canteen Originally started as a radio program in the 50's hosted by Bobby Ledesma† and Eddie Ilarde. The title and the concept of the show was concieved through CBN canteen wherein most of the customers were students from the nearby schools near CBN studio. The show ended in 1965 until it was revived in 1974 this time at RBS Channe 7 (now GMA-7) produced by main host himself Mr. Eddie Ilarde and co- hosted by Pepe Pimentel and Bobby Ledesma† among others. Original channel ABS-CBN (1957-1972) , RPN (1972-1979), GMA Network (1979-1986), IBC (1986-1990). Popular segments: "Search for the Student Canteener" , "Search for Johnny Mathis of the Philippines." , "Body Language", IQ 7 among others.


Eat... Bulaga! The second noontime show in the Philippines and the one that beat the original noontime show Sudent Canteen. The first years of Eat Bulaga! was not a sucess story. It's main hosts TVJ and Coney Reyes were all came from the competitor show Student Canteen. The show was about to axed due to poor rating performance and low commercial load until the contest " Macho Man" was launched in 1980 it's popularity made Eat Bulaga the new top rating noontime show until it's present time. So far Eat Bulaga! beated many of it's rival shows including Student Canteen, Lunch Date, Salo- Salo Together (SST), Chibugan Na!, Lunch Break, Chowtime Na! 'Sang Linggo nAPO Sila, MTB (3 time reformated). So far Eat Bulaga holds the record of being the longest running nootime show to date 30 years (1979- present).

Lunch Date Aired from 1986- 1983 it's original hosts were Orly Mercado, Rico J. Puno, Toni Rose Gayda and Chiqui Hollman. When the show was reformatted after a year of its first airing only Toni Rose was left and and brought in a mix of old and new face for the show including: Randy Santiago, Lito Pimentel, Pilita Corrales, Tina Revilla, Louie Heredia, Sheryl Cruz, Jon Santos, Dennis Padilla, Fe delos Reyes, Keno, Atoy Co and even Willie Revillame! other hosts who later joined the show are: Manilyn Reynes, Rustom Padilla, Ai-ai delas Alas, Samantha Chaves and Isabel Granada. Popular segments includes: Modus Operandi, Ulat Panggulat, Bonggang Beautician, Mr. Dreamboy, Munting Mutya Philippines and Power Words.


Salo-Salo Together (SST) Actually during my younger years this is my favorite noontime show! It aired from 1993- 1995 at Broadway Centrum SST was headlined by Randy Santiago, Willie Revillame, Smokey Manaloto, Anjanette Abayari, Liezl Martinez, Joy Ortega and Giselle Sanchez. At first, SST took over its rival show Eat Bulaga by providing fresh and interactive portions like "Knock-knock Hello", Sari Sari Stories, and Ano ka, Hello?. Despite of short popularity, the show has to moved to morning slot to give way to Eat Bulaga after moving out from ABS-CBN. SST became a pre-programming of Eat Bulaga! airing at 10:30 am to 12nn. Eventually, the show's segment "Katok Mga Misis" hosted by Giovanni Calvo replaced SST and became a full-length morning talk show pited to ABS-CBN's Teysi ng Tahanan.

Chibugan Na! Im not sure about the exact year of it's airing but i think it's was aired at RPN-9 a year after SST was launched. Hosted by Rico J. Puno, Chiqui Pineda, Timmy Cruz, Hadji Alejandro and Arnell Ignacio. Arnell Ignacio became popular because of this show i think. I remember the segment where a contestant who can answer the question or who will win the contest gets to take home a load of goodies from their sponsors like a pack of fish sauce, a set of "Orocan" plastic wares and a lot more of groceries and toiletries stuffs. One time, i midst of eclipse issue Arnell spoofed "Eclipse live Coverage" by using the lid od an Orocan water container with a small circular lid at the middle that you can closed and open. The show is really hillarious and full of fun despite of the show's low budget and poor ratings. I think they only lasted a year or two.


'S
ang Linngo nAPO Sila! The show was a spinoff of ABS-CBN's popular Sunday noon-time show Sa Linggo nAPO Sila. It was one of the new shows launched by ABS-CBN in 1995 as part of their "Primetime on Daytime" block after Eat Bulaga! moved from ABS-CBN to GMA. It aired live daily from ABS-CBN's studio at the Delta Theater until it moved to Studio 3 at the ABS-CBN Broadcast Center. Sang Linggo nAPO Sila garnered high ratings from the start of its airing but it was not able to overtake Eat Bulaga! permanently, but it did gain popularity in regions where GMA's signals were weak and ABS-CBN's signals were stronger. The show also introduced many new talents to television, but Eat Bulaga! still stayed on top. The downfall of nAPO was blamed on the humor being "too intelligent for the average Filipino". The show was later canceled in 1998, while co-hosts Randy Santiago, John Estrada and Willie Revillame want on to become the hosts of the show's replacement: Magandang Tanghali Bayan.


MTB (Magandang Tanghali Bayan) Aired from November 1998 to February 2005. The noontime show gained popularity because of a segment called Pera o Bayong, a game of chance where at stake was either a cash prize of P1,000,000 or a showcase chosen by the contestants (e.g. entertainment showcase, living room showcase, livelihood showcase, etc.) which were hidden in either 3 "bayongs" (rattan bags) marked as M, T or B. At the same time, "MTB" gained notoriety because of its Calendar Girl beauty pageant, where the contestants were subjected to double-meaning questions and jokes thrown by Randy, John and Willie. Other popular segments included Sa Pula o Sa Puti, Munting Miss U, Japorms, Ano Ka Hilo?, Wansa Funny Taym and Winner Take All. Due to its low ratings after several format and minor name changes, MTB was later canceled in February and replaced by Masayang Tanghali Bayan (A Happy Afternoon, People). The show was hosted by Randy Santiaga, John Estrada and Willie Revillame and was co-hosted by Ai-ai delas Alas, Roderick Paulate, Amy Perez , Christine Jacob and many more.


Wowoee The most controversial noontime show in the Philippine tv history. The first blow happened February 4, 2006 at Ultra where Wowowee's 1st Year anniversarry was supposed to be held. At around 06:30 AM local time at least 73 people were trampled to death and more than 300 were injured when a stampede broke out at the PhilSports Complex (formerly ULTRA) in Pasig City, where the first anniversary celebration of Wowowee would be held at noon. The crush began when the organizers of the show began handing out tickets to people in the crowd, many of whom had been camping outside the stadium for days. Up to now those who died and who got injured are looking for justice. Wilyonaryo Controversy: On the August 20, 2007 episode of Wowowee, a technical fault occurred during Willyonaryo game which led people to think (including the host of one of the show's competitors in its timeslot) that the game was or could be rigged. These were only "some" of the controversies happened over the 2 years of it's airing and still continue to make headlines because it'a main host Willie Revillame himself is a news maker and controversial celebrity be it personal or showbiz career. Wowowee once beated Eat Bulaga in the ratings game both Mega Manila and Nationwide surveys. But Eat Bulaga re-gain it's leadership in Mega Manila and most part of Luzon when Itaktak Mo, Tatakbo segment was launched. Presently, Wowowee remains it's leadership in Vis-Min area and some parts of the world where TFC (The Filipino Channel) caters.

Other noontime shows aired was: Chowtime Na!, Lunch Break and Esep-Esep (aired as temporary replacement for MTB during it's suspension to air for sometime.

Footnotes: sorry i can't find logos or pictures from Lunch Date and Chibugan Na! SST's logo that you've seen here i just made it since this is how the exact logo looked like but they eventually put two wings on it's sides calling it "SST with Wings".

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